Care people can feel
Warm, skilled service and standards that give clients a reason to return.
The Sadler franchise
Sadler grew from a turnaround into a five-star, award-winning salon. The franchise concept is now being prepared for its next chapter.
The franchise work is comprehensive and nearing completion. A presentable information pack is still being prepared; for now, expressions of interest are welcome.
Register your interestBuilt from experience
Sadler began as a struggling salon. It became very successful within a year and award-winning within two. It was The Hairdressing Company’s first salon, and it built a strong five-star record on Google and SalonSpy.
The franchise draws on the practical work of building that business: its client experience, standards, brand, team approach and way of operating.
A substantial former area
The former exclusive area stretched around Luton, with its boundary broadly halfway between Sadler and neighbouring salons.
Nearby reference towns: Hitchin, Harpenden, St Albans, Hemel Hempstead, Berkhamsted, Aylesbury, Bletchley and Bedford.
Wider reach: Dunstable, Leighton Buzzard and South Bedfordshire, towards the bottom of Milton Keynes and into parts of Buckinghamshire and Hertfordshire.
Aveda exclusivity was part of the former Luton arrangement. It should not be assumed to transfer to a future franchise or partnership; any new rights would be agreed separately.
A Sadler salon
Warm, skilled service and standards that give clients a reason to return.
Attention to energy, products, purchasing and the everyday impact of running a salon.
A clear commercial model, supported by practical experience of building a successful salon.
Common questions
The pack is being prepared for presentation. You can register your interest and ask an initial question now; full details will follow when the materials are ready.
No future Aveda rights are being promised on this page. The former territory applied to the Luton salon arrangement; any future product or territory agreement would need to be agreed separately.
No. The Luton salon closed in June 2025 when the lease ended. This page is about the future Sadler franchise concept.