The Sadler franchise

A salon model
ready for its next home.

Sadler grew from a turnaround into a five-star, award-winning salon. The franchise concept is now being prepared for its next chapter.

The franchise work is comprehensive and nearing completion. A presentable information pack is still being prepared; for now, expressions of interest are welcome.

Register your interest
IMAGE TO ADDA Sadler salon in a new locationWide landscape · around 1800 × 1200 px

Built from experience

Not a concept on paper.

Sadler began as a struggling salon. It became very successful within a year and award-winning within two. It was The Hairdressing Company’s first salon, and it built a strong five-star record on Google and SalonSpy.

The franchise draws on the practical work of building that business: its client experience, standards, brand, team approach and way of operating.

1 yearto turn the business around
2 yearsto become award-winning
IMAGE TO ADDA salon team using the Sadler way of workingLandscape · around 1600 × 1100 px
IMAGE TO ADDSalon atmosphere, consultation or colour workLandscape · around 1600 × 1100 px

A substantial former area

Sadler’s Aveda territory centred on Luton.

The former exclusive area stretched around Luton, with its boundary broadly halfway between Sadler and neighbouring salons.

Illustrative map showing the former Sadler Aveda territory around Luton, with nearby salons in Hitchin, Harpenden, St Albans, Hemel Hempstead, Berkhamsted, Aylesbury, Bletchley and Bedford
Illustrative only. The outline represents the broad historic midpoint approach and is not a surveyed or transferable boundary.

Nearby reference towns: Hitchin, Harpenden, St Albans, Hemel Hempstead, Berkhamsted, Aylesbury, Bletchley and Bedford.

Wider reach: Dunstable, Leighton Buzzard and South Bedfordshire, towards the bottom of Milton Keynes and into parts of Buckinghamshire and Hertfordshire.

Aveda exclusivity was part of the former Luton arrangement. It should not be assumed to transfer to a future franchise or partnership; any new rights would be agreed separately.

A Sadler salon

What the name stands for.

01

Care people can feel

Warm, skilled service and standards that give clients a reason to return.

02

Thoughtful operations

Attention to energy, products, purchasing and the everyday impact of running a salon.

03

A business that can last

A clear commercial model, supported by practical experience of building a successful salon.

IMAGE TO ADDProducts, materials or a detail that expresses the Sadler approachLandscape · around 1600 × 1100 px

Common questions

About the franchise.

Can I read the full franchise pack now?

The pack is being prepared for presentation. You can register your interest and ask an initial question now; full details will follow when the materials are ready.

Does a new Sadler salon automatically receive Aveda exclusivity?

No future Aveda rights are being promised on this page. The former territory applied to the Luton salon arrangement; any future product or territory agreement would need to be agreed separately.

Is the Luton salon still open?

No. The Luton salon closed in June 2025 when the lease ended. This page is about the future Sadler franchise concept.

Register your interest