Our story · Luton
Sadler was the first salon in The Hairdressing Company. It began with a turnaround and grew into an award-winning, five-star salon with a conscience.
The Luton salon closed in June 2025, when the lease on the building ended.
The journey
The beginning
The salon was bought when it was failing. The focus was to build a stronger business around better standards, a welcoming team and a clear point of view.
Within a year
Within a year, the business had become very successful. The salon’s reputation grew through the quality of the service and the relationships built with clients.
After two years
Within two years of the turnaround, Sadler had won awards. It built a strong five-star review record on Google and SalonSpy.
June 2025
The lease came to an end and the Luton salon closed. This site keeps the story, the photographs and the ideas behind Sadler in one place.
Aveda and a wider territory
Sadler was an Aveda salon, with an exclusive area that extended around Luton, Dunstable, Leighton Buzzard and South Bedfordshire, reaching towards Milton Keynes and into Buckinghamshire and Hertfordshire.
That former territory was broadly drawn halfway between the Luton salon and neighbouring salons. It was a significant part of the business’s reach and its place in the local hairdressing market.
See the illustrative territory mapMore than a slogan
The ambition was shaped from the beginning by Dame Anita Roddick’s example: make ethical choices part of how a business works, not just what it says.
100% renewable energy, LED lighting, computer and sensor-controlled lighting, and computer-controlled heating.
Sadler was an Aveda salon. Aveda is part of The Estée Lauder Companies and publishes commitments around plant-based products, renewable manufacturing and animal testing. The business also chose Redemption Roasters coffee and Who Gives A Crap toilet rolls.
Aveda’s published commitments ↗
Toilets Twinned, and clients cutting long hair could support the Little Princess Trust.
Sadler received recognition as a Most Sustainable Salon.
The photographs stay
A record of client experience
